Membership Benefits
Design District members make up a vibrant lead referral network that works closely with each other both in proximity and in business. The group operates as a cooperative, working together to create a memorable experience for both individual and shared customers.
The Design District meets on the second Wednesday of every month to share leads, discuss opportunities, and brainstorm ideas. Meetings rotate amongst the members, giving each business the opportunity to showcase their facilities, products, services, and activities. The association also benefits from a strong relationship with the Town of West Hartford’s Economic Development Department, the West Hartford Chamber of Commerce, and the West Hartford Police Department.
Design District members also enjoy the benefit of shared brand awareness and lead generation marketing and advertising campaigns, which take place multiple times per year and include:
TRADITIONAL MARKETING
TV Advertising, Street Signage, Printed Marketing Materials
DIGITAL MARKETING
Website, Online Advertising, Email Newsletters
SOCIAL
MEDIA
Content Coordination, Influencer Relations, Private Groups, Event Promotion
PUBLIC RELATIONS
Feature Stories, Expert Interviews, Local Blogs
EVENTS
Community Events, Business Workshops
BENEFITS |
SponsoringBusinessMember |
Gold Business Member |
Silver Business Member |
BronzeBusiness Member |
| Business referrals from fellow members | ✓ | ✓ | ✓ | ✓ |
| Dedicated business listing on the designdistrict.com website | ✓ | ✓ | ✓ | ✓ |
| Opportunity to attend monthly meetings to hear about neighborhood happenings from West Hartford Office of Economic Development, West Hartford Police Department, West Hartford Chamber of Commerce and all state and town improvement projects | ✓ | ✓ | ✓ | ✓ |
| Opportunities to meet with state and local government representatives to collaborate on future developments in the Design District neighborhood | ✓ | ✓ | ✓ | ✓ |
| Complimentary tickets to the annual Business, Beer & Banter neighborhood networking event | ✓ | ✓ | ✓ | ✓ |
| Inclusion in annual digital marketing and social media advertising campaign | ✓ | ✓ | ✓ | ✗ |
| Special or promotion listing on the designdistrict.com website | Monthly | Quarterly | Bi-Annually | ✗ |
| Special or promotion through Design District social media platforms | Monthly | Quarterly | Bi-Annually | ✗ |
| Promotion on West Hartford Magazine monthly television show | Monthly | Quarterly | Bi-Annually | ✗ |
| Marketing opportunities through the Design District email newsletter with distribution to all local businesses, residents, friends of the community, and Town Hall associates | Monthly | Quarterly | Bi-Annually | ✗ |
| Presentation to promote specials at the Home Design District monthly meetings | Monthly | Quarterly | Bi-Annually | ✗ |
| Opportunity to be included in 2021 Design District spring television commercial | ✓ | ✓ | ✗ | ✗ |
| Inclusion as a preferred vendor for the DD VIP Program | ✓ | ✓ | ✗ | ✗ |
| Opportunity to host a workshop at your place of business, promoted by the Design District | ✓ | ✓ | ✗ | ✗ |
| Dedicated press release to local media about your business opening or recent news | ✓ | ✗ | ✗ | ✗ |
| Dedicated banner advertising on the homedesigndistrict.com website | ✓ | ✗ | ✗ | ✗ |
| Title sponsorship for the annual Business, Beer & Banter neighborhood event | ✓ | ✗ | ✗ | ✗ |
| COST | $1,500 | $1,200 | $900 | $300 |