Design District Showcases West Hartford’s Best-Kept Secret with New Digital Ad Campaign

Aug 28, 2020

The Design District is excited to announce the launch of its new digital ad campaign to celebrate the Association’s 15-year anniversary. With small business, residential, and commercial developments breaking ground in this “forgotten corner” of West Hartford, the Design District is thrilled to showcase all the happenings that are transforming the area into a must-visit destination in Central Connecticut.

The new 30-second spot, which will premiere this week on Facebook, Instagram, and YouTube, showcases a couple who discovered the Design District when they first began renovating their home. Now as they get set to take on new projects, they are thrilled to discover how much more the Design District has to offer than ever before. With dozens of independent renovation, design, and remodeling companies, plus new food, drink, and entertainment options, the couple finds that there is so much to explore in the Design District. 

“The idea behind the ad was to showcase the core remodeling businesses that have called the Design District home for decades, but to also introduce some of the new ways that people can enjoy themselves when they come to shop for their homes,” said Design District Marketing Consultant Chelsea O’Donnell. “We have outstanding coffee shops and breweries that have established themselves over the past few years and a new food truck park and brewery/roastery that are both on the horizon. These businesses in addition to a slew of fitness/wellness facilities and two new residential developments are transforming the New Park Avenue corridor into so much more than just a renovation destination.”

The 30-spot was produced by Directline Media, whose owner, Dave Chmielewski is also the Design District President. “There is an energy in the Design District that really came across during production,” said Chmielewski. “The business owners are all creatives themselves so there was a lot of collaboration. All around a great day!”

In addition to the new ad, which will run on digital channels through the fall, the Design District Association has also launched its “Ask the Expert” Facebook group, designed to give home renovators access to local recommendations and find answers to their remodeling questions from real experts right in West Hartford. 

With more and more people using their vacation savings to make improvements to their homes, the Design District launched the initiative to help people make their renovation dreams a reality.  In six weeks since its launch, the group has amassed over 350 members, with new people joining every day. Local experts cover questions in the areas of engineering, exterior remodeling, carpentry, interior design, bathroom and kitchen renovation, tile, flooring, home security, tools, HVAC, and moving and relocation services. 

This fall, the Design District will be welcoming new members and invites all local, independent businesses in the 06110 zip code to learn more about the Association and what it has to offer. Interested parties can visit for more information or attend the next meeting, held via Zoom on Wednesday, September 9th at 8:30am. Details can be found on the group’s Facebook page at