Laying the Foundation

May 12, 2020

A Q&A with Alexi Dahlstrom of Dalene Flooring Carpet One

Choosing the right floor for a home feels like a nearly impossible task. Between the myriad of options and the stress of starting from the ground up, a renovation is likely to stall before it starts. That is unless you have an expert to guide you through the entire process. 

Since picking the right floor will set the stage for the rest of your home, it’s important to take the time to get it right. Here in the Design District, there is no one better than Marketing Director, Alexi Dahlstrom from Dalene Flooring Carpet One to talk us through exactly what to expect. With over 71 years in the business, the team at Dalene truly knows their stuff. We spoke to Alexi about overcoming renovation jitters, what to expect when replacing flooring, and what’s trending right now.  

Alexi, tell us a bit about what makes Dalene so special. 

My grandfather started the company with his dad in 1949, so this year will be 71 years in business. A lot of what sets Dalene Flooring apart is the family atmosphere and our value system. It radiates from the years of dedication from the employees and on to the customer. We have people who have worked with us for 30 or even 45 years. These decades upon decades of knowledge are really incomparable, we have seen every challenge and situation there is regarding flooring and home construction. We use our experience from every project, no matter what scale, to develop a technical understanding of how to approach any renovation. 

Another part of our floor services is Dustless Sanding and Refinishing. We run three to four dustless trailers throughout Connecticut on a daily basis. Customers really appreciate this service because their floors can be sanded virtually dust-free. With our dust containment system, there’s no airborne dust generated to permeate a home, making for safer air to breathe and cleaner surfaces.

How do you help your customers during a remodeling process?

When you work with Dalene Flooring, we offer a free interior design service. An expert designer will be there to help you through all the stages of your project, which is not just limited to the flooring. Our designers come out to your home, help you to pick out paint, window treatments, and any other finishes to make your design journey as enjoyable and successful as possible. We help you to pick the right flooring for your lifestyle. Inspiration is all around us, especially in social media, so it’s nice to have a professional designer there with you to filter through the endless amount of options and end up with your perfectly inspired look.

What are you seeing in terms of popular trends right now?

People tend to be leaning towards more hard surfaces with hardwood and luxury vinyl tile. You can then layer these with an area rug that adds warmth and style to your home. At Dalene, we offer custom rug fabrication. You can pick any one of our carpet samples to be bound into area rugs to accent your new hard flooring. For carpeting, the trends are really all over the place depending on personal style and preference. We see a lot of neutral fibrous texture or a bold bright pop of color. It’s great because flooring is so easily customizable to match your style. 

The floor is truly the foundation of a home, which makes the decision to put a new floor in quite stressful. How do you get started?

It is absolutely true that the floor is the foundation. The flooring should be your first decision. Everyone’s needs are different and that’s why our designers and consultants are here to help through each individual project. With so many factors that come into play like budget, product type, and style choice, we work to ensure that you are getting the right product for your specific lifestyle. Whether you have kids, allergies, or pets, we will make sure you are getting a solution that is the perfect choice. 

You have many showrooms across Connecticut, one of which is here in the Design District of West Hartford. Why did you choose this location and what do you love about it?

Growth and knowledge are prevalent in the Design District and we want to be a part of this movement to bring customers and positive changes to the 06110 zip code. We value the Design District and love being part of a group where everyone is working towards the same goal: to create a great shopping experience for the customer. We also value the coordination and business development that the District provides. These connections are great not only for the businesses but also for the customer. It’s a great way to get everything for the home in one place from true professionals in their field.

As a fourth-generation family business, Dalene Flooring Carpet One is committed to providing a wide selection of flooring and services from design to installation. Learn more about Dalene Flooring Carpet One and all that they have to offer at